I'm Drew Cleaver, based in Austin, Texas. My work has taken me from technical sales in oil and gas to co-founding and operating Higher Hangers.
I've built new markets, worked with technical buyers, and turned a patented physical product into a business serving customers around the world. Along the way, I've learned how much good execution depends on both the systems you build and the relationships you earn.
That experience shapes my advisory work today: helping people think through business decisions, make sense of their options, and put useful ideas to work.
Racing is another thread running through my life. With Spec Tesla Cup and TESLOCO, I brought that interest into my work: exploring electric performance, a more personal ownership experience, and hospitality that makes people want to come back.
The green Spec Tesla Model 3 at Circuit of the Americas.Three wheels on the ground. The Model Y at COTA.From the paddock to the pit lane: the Spec Tesla project at COTA.
Founded in 2019 · Racing & development
Spec Tesla Cup
A customer racing project that began with taking a new Model 3 Performance to Hallett. I saw a chance to combine electric motorsport with arrive-and-drive convenience, driver development, and thoughtful trackside hospitality.
2019
Start with the car.
A showroom-stock Model 3 Performance and a visit to Hallett became the starting point for the project.
2020
Take it into competition.
My Alpine Horizon race report records a GRIDLIFE Track Battle EV class win at Pikes Peak International Raceway.
I hosted a paying customer at Circuit of the Americas whose other track car is a retired, Sebring 12 Hours–winning Mercedes-AMG GT3. A real customer experience put the arrive-and-drive idea into practice.
The track testing, competition, and paid arrive-and-drive experience informed a larger vision for a supported customer racing series. The archived series launch plans remain proposals from that period.
With my dad on the COTA grid beside TRG’s No. 007 Aston Martin. Sharing the experience is part of the appeal.
Concierge service · Business concept
TESLOCO
Crazy Good Concierge Tesla Road & Race Service
My first job at 15 was at a family-owned Texaco service center in Houston. TESLOCO imagined bringing that familiar neighborhood-service relationship into electric vehicle ownership, with personal attention to how each customer wanted their car to feel, look, and drive.
A car tailored to its owner. A service concept spanning comfort and cosmetic upgrades, wheels and tires, suspension, brakes, and track preparation.
Hospitality beyond the track. Concierge planning and service management, with a premium Turo fleet-management offering in the original vision.
A place to learn. A workforce-training ambition to give students a first step into EVs, technical work, and entrepreneurship.
These are chapters of my work, preserved through the original photographs, branding, and project notes. The linked archives retain their historical context; services and future plans described there are not current offers.
Experience
March 2015 – June 2026
Austin, Texas
Co-Founder & Operator
HigherHangers.com
DTC consumer products & e-commerce
Built and bootstrapped a premium housewares brand from a patented dorm-room idea to 30,000+ customers across 40+ countries.
Owned the P&L and go-to-market strategy across Shopify, Amazon, Walmart.com, and wholesale retail, including The Container Store and Bed Bath & Beyond. Funded the initial launch debt-free with a top-1% Kickstarter campaign by revenue.
Hired and managed a network of 10+ fractional experts and deployed dozens of SaaS products to support sales operations and customer experience.
Advised startup founders on SaaS customer experience, technology architecture, go-to-market positioning, and early sales.
August 2012 – March 2015
Denver, Colorado
Account Manager
Weatherford
Enterprise energy services
Opened a new Rocky Mountain territory and managed the full sales cycle, from cold outreach through expansion, renewals, and executive quarterly business reviews.
Closed $75M+ in long-term pressure-pumping contracts through relationships with executives, operations leaders, and field engineers.
Grew annual territory net profit from under $1M to over $10M in one year by shifting the product mix toward higher-margin channel-partner innovations.
Designed and hosted executive hospitality at major-league sporting events, including cooking and catering experiences for hundreds of guests.
Won a global $10,000 Salesforce competition for pipeline execution and trained sales managers and peers.
January 2011 – August 2012
Houston, Texas
Account Manager
Baker Hughes
Enterprise energy services
Advanced from new business development to managing a $100M+ annual portfolio of pressure-pumping accounts, with responsibility for renewals and cross-product expansion across drilling and completions.
Completed the six-month Baker Hughes Sales Academy in engineering, field operations, and sales. Mentored subsequent graduates on complex deal structuring using MEDDPICC, Challenger, and Sandler methods.
January 2010 – January 2011
Houston, Texas
Technical Sales Representative
Stewart Precision
Precision manufacturing & oilfield equipment
Designed precision CNC Oil Country Tubular Goods to customer and regulatory specifications, sourced alloy materials, reviewed material test reports, and wrote manufacturing job travelers.
Coordinated delivery in under 24 hours for rig-down emergencies, supporting customers around the clock.
Education
Bachelor of Science, Business Management
John Brown University
Siloam Springs, Arkansas
Completed the degree in six semesters while working 20–60 hours per week; served as Club Baseball President.
Grand Prize Winner of the $40,000 D.W. Reynolds Business Plan Competition with Higher Hangers.
Want to talk?
A question, a collaboration, or a business decision you're working through—you're welcome to reach out.
