Drew Cleaver
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A little background

Founder, operator,
curious person.

I'm Drew Cleaver, a founder and operator based in Austin, Texas. I spent 11 years building Higher Hangers, taking a patented product concept to 30,000+ customers across 40+ countries.

I owned the P&L and go-to-market strategy, led commerce across Shopify, Amazon Marketplace, Walmart.com, and wholesale, and hired a network of 10+ fractional specialists. Building the business meant connecting the product, customer experience, people, and software—and taking responsibility for how they worked together.

Before Higher Hangers, I worked in enterprise technical account management at Baker Hughes and Weatherford. I learned to bring executive buyers, operations leaders, and engineers around the same table, understand what mattered to each, and follow through. Those relationships helped me open a new territory and build business around solutions that delivered value.

Today, I bring that experience to business decisions, collaborations, and advisory work. I'm interested in where better customer experiences, simpler systems, and practical AI can help people put their ideas to work. Trust matters to me: thoughtful decisions and consistent follow-through are how I try to earn it.

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Beyond the résumé · EV & motorsport

An idea is better
with a few laps on it.

Racing is another thread running through my life. With Spec Tesla Cup and TESLOCO, I brought that interest into my work: exploring electric performance, a more personal ownership experience, and hospitality that makes people want to come back.

Green Spec Tesla Model 3, number 718, with a rear wing taking the kerb at Circuit of the Americas
The green Spec Tesla Model 3 at Circuit of the Americas.
Blue Tesla Model Y cornering at COTA with its inside front wheel lifted off the track
Three wheels on the ground. The Model Y at COTA.
Two white Tesla race cars and two people in the COTA pit lane at sunset
From the paddock to the pit lane: the Spec Tesla project at COTA.

Founded in 2019 · Racing & development

Spec Tesla Cup

A customer racing project that began with taking a new Model 3 Performance to Hallett. I saw a chance to combine electric motorsport with arrive-and-drive convenience, driver development, and thoughtful trackside hospitality.

  1. 2019
    Start with the car.

    A showroom-stock Model 3 Performance and a visit to Hallett became the starting point for the project.

  2. 2020
    Take it into competition.

    My Alpine Horizon race report records a GRIDLIFE Track Battle EV class win at Pikes Peak International Raceway.

  3. 2023
    Test the customer racing idea.

    At COTA, we documented a 24-minute sprint-race simulation: more than 30 miles on track without overheating in the Model 3 RWD.

  4. 2024
    Host a paying arrive-and-drive customer.

    I hosted a paying customer at Circuit of the Americas whose other track car is a retired, Sebring 12 Hours–winning Mercedes-AMG GT3. A real customer experience put the arrive-and-drive idea into practice.

The track testing, competition, and paid arrive-and-drive experience informed a larger vision for a supported customer racing series. The archived series launch plans remain proposals from that period.

Explore the Spec Tesla Cup archive
Original TESLOCO logo and red brand banner
Drew and his dad beside the blue number 007 TRG Aston Martin on the COTA grid
With my dad on the COTA grid beside TRG’s No. 007 Aston Martin. Sharing the experience is part of the appeal.

Concierge service · Business concept

TESLOCO

Crazy Good Concierge Tesla Road & Race Service

My first job at 15 was at a family-owned Texaco service center in Houston. TESLOCO imagined bringing that familiar neighborhood-service relationship into electric vehicle ownership, with personal attention to how each customer wanted their car to feel, look, and drive.

  • A car tailored to its owner. A service concept spanning comfort and cosmetic upgrades, wheels and tires, suspension, brakes, and track preparation.
  • Hospitality beyond the track. Concierge planning and service management, with a premium Turo fleet-management offering in the original vision.
  • A place to learn. A workforce-training ambition to give students a first step into EVs, technical work, and entrepreneurship.
Explore the TESLOCO archive

These are chapters of my work, preserved through the original photographs, branding, and project notes. The linked archives retain their historical context; services and future plans described there are not current offers.

Selected experience

  1. March 2015 – June 2026

    Austin, Texas

    Co-Founder & Operator

    Higher Hangers

    DTC and omnichannel commerce

    • Built a premium housewares brand from a patented product concept to 30,000+ customers across 40+ countries.
    • Owned the full P&L and go-to-market strategy, leading commerce across Shopify, Amazon Marketplace, Walmart.com, and wholesale retail.
    • Launched the initial go-to-market without debt, including a Kickstarter campaign ranked in the top 1% by revenue.
    • Hired and managed a network of 10+ fractional specialists supporting sales operations and customer experience.
    • Evaluated and deployed SaaS tools to match the needs of an omnichannel consumer business.

  2. August 2012 – March 2015

    Denver, Colorado

    Technical Account Manager

    Weatherford

    Enterprise energy services

    • Opened a new Rocky Mountain territory and closed $75M+ in long-term pressure-pumping contracts, aligning executive buyers, operations leaders, and engineers around business value.
    • Grew annual territory net profit from under $1M to over $10M in one year by shifting the product mix toward higher-margin partner solutions.
    • Designed and hosted executive hospitality at major-league sporting events, leading pregame cooking and catering experiences for hundreds of guests.
    • Won a global $10,000 Salesforce competition for pipeline execution and trained sales managers and peers.

  3. January 2011 – August 2012

    Houston, Texas

    Technical Account Manager

    Baker Hughes

    Enterprise energy services

    • Advanced from new business development to managing a $100M+ annual pressure-pumping account portfolio, supporting renewals and cross-product expansion.
    • Completed the six-month Baker Hughes Sales Academy oilfield engineering and field operations training program.

Education

Bachelor of Science, Business Management

John Brown University

Siloam Springs, Arkansas

  • Completed the degree in six semesters; served as Club Baseball President.
  • Grand Prize Winner of the $40,000 D.W. Reynolds Business Plan Competition with Higher Hangers.

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